Customer: jagermeister.com

Brand: Jägermeister

Tools: Meta Ads (Facebook, Instagram)

Goals: Reach, engage with the target audience and attract targeted traffic on Instagram

About the project: The work on Jägermeister began in 2012, in partnership with the company Sasquatch, which is responsible for SMM in the project, and continued until 2024

About Jägermeister

Jägermeister is a legendary German liqueur created more than 80 years ago and known for its unique herbal flavor. It is made from 56 natural ingredients, including herbs, roots and spices, making it one of the most recognizable alcohol brands in the world. Jägermeister is associated with colorful parties, nightclub culture and bold, dynamic moments in life. This brand has become a symbol of entertainment and an unconventional approach to alcoholic beverages.

Goals of the Meta Ads campaign

To promote the Jägermeister brand on Facebook and Instagram, our team aimed to achieve several key goals:

Reach — to introduce the brand to as many new users as possible and increase its recognition among the target audience.

Engagement — to activate the audience by increasing engagement through likes, comments, and reposts, which will help build trust and interest in the brand.

Likes and followers — to increase the number of followers on Jägermeister business pages.

Instagram traffic — to drive targeted traffic to the brand's Instagram account to increase engagement and expand the audience.

Key metrics and results of the campaign

Goal: Reach. The campaign reached 1 740 535 unique users, introducing them to Jägermeister and its bright, bold creatives. This made it possible to increase brand awareness in the target audiences.

Goal: Interaction. We achieved 636 149 interactions, which includes likes, comments and reposts, demonstrating a high level of user interest in Jägermeister content.

Goal: Traffic on Instagram. The campaign resulted in 1 773 clicks to the brand's Instagram page. This helped attract new followers and users who were interested in the brand's content and products.

Cost per click (CPC): The campaign was cost-effective: the cost per click was only $0.07, which minimized the cost of audience engagement.

CTR (click-through rate): The campaign's creatives achieved a CTR of 1.35%, which demonstrates the high efficiency of targeting and the attractiveness of the advertising materials for the target audience.

Implementation of the campaign

Our strategy included working with several ad formats, from static images to video, as well as using dynamic creatives to increase engagement. The campaign was focused on several key audiences:

• Young people aged 18-35 who are actively involved in cultural and nightlife events
• Party and music lovers interested in the atmosphere of clubs, events and social interactions
• Fans of alcohol brands and those who have already interacted with similar products

We used adapted creatives that match the spirit and atmosphere of Jägermeister, which helped to strengthen the brand's perception among the target audience. The campaign covered both cold audiences and users who had already shown interest in the products or similar brands.

Conclusions

The promotion of the Jägermeister brand on Facebook and Instagram was a successful step in increasing awareness and engagement of the target audience. The high level of interactions, clicks, and cost-effective cost per click made this campaign an effective tool for expanding the brand's presence in the digital environment.

Jägermeister continues to strengthen its position in the market as a symbol of bright and energetic life, and our digital campaigns contribute to the further growth of the brand's popularity among young people.