Google Ads and SEO work best for capturing demand: buyers are actively looking for specific products through search. Social media, such as Instagram and Facebook, allow you to show the technique in action and interact with the audience. Video platforms such as YouTube are useful for reviews and instructions. Email marketing also works well to inform customers about new products and promotions, which encourages repeat purchases.

It’s important to provide high-quality photo and video reviews of products that show functionality and benefits. Feedback from real customers builds trust. We also recommend implementing online consultations and providing transparent delivery and return terms. Promotions and discounts for online purchases further encourage customers to make purchases online.

To reduce the cost of a lead, we optimize targeting and exclude irrelevant audiences. Remarketing helps to return users who visited the site but did not complete the purchase. Also, A/B testing of creatives and landing pages allows us to identify the most effective solutions. Such actions can reduce the cost of a lead by 15-20% and increase conversion by 10-15%.

Contextual advertising and social media advertising begin to bring results in the first 1-2 weeks. However, for a steady increase in sales and customer loyalty, you need at least 1-2 months of active work and analysis. SEO optimization takes longer — 3-6 months — but ensures long-term growth of organic traffic and reduces dependence on paid advertising.