Social networks (Instagram, Facebook, TikTok) are ideal for visual promotion, especially for showcasing collections and jewelry. Google Ads helps to attract targeted traffic, and SEO ensures a steady organic flow of customers. Video content on YouTube is also effective for showcasing products, such as jewelry with precious stones. Email marketing is useful for retaining customers and informing them about new collections and promotions.

We recommend using loyalty programs with bonuses and discounts for regular customers. Personalized email newsletters with promotions and selections based on customer interests increase the likelihood of repeat purchases. VIP offers for loyalty program members also work well, increasing loyalty and the average check by 15-20%.

It is important to stand out through unique content and quality service. We recommend conducting photo and video shoots with a focus on product details, telling collection stories, and showing behind-the-scenes production. Collaborations with bloggers and opinion leaders also help to attract a new audience and increase trust. Positive reviews and fast customer service are your key competitive advantages.

You can see the results of contextual advertising and social media promotion in the first 1-2 weeks. For a long-term effect, it is important to regularly analyze and optimize campaigns. SEO takes more time — 3-6 months — but it provides a steady stream of organic traffic and reduces dependence on paid advertising.