Google Ads and SEO work well in real estate to attract people who are actively looking for real estate. Social networks (Instagram, Facebook) help to create interest in projects through visual content: photo and video reviews of objects. YouTube is useful for virtual tours and demonstrations of residential complexes. Geotargeting and local media advertising also help to attract buyers in the right region.

To increase trust, it is important to publish real customer reviews and stories, show construction progress through photos and videos, and use virtual tours. Content with expert recommendations and case studies help to demonstrate reliability. We recommend actively using social media and newsletters to keep customers up to date with news and promotions, which builds loyalty.

The first results from advertising on Google and social media can be seen within 2-3 weeks. However, a steady flow of customers and applications takes time — from 1 to 3 months of active campaigns and regular optimization. It is also important to work with SEO to ensure a long-term presence in search, but the effect of this channel is seen in 3-6 months.

It is important to use high-quality visual content: photos, video reviews, virtual tours. Loyalty programs and unique promotions, such as discounts on down payments or gifts, are also effective. Remarketing helps to bring back customers who were interested in the properties but did not make a decision. Holding webinars and participating in local events increases awareness and builds brand trust.