It is most effective to use a combination of channels. For example, Google Ads and social media advertising (Instagram, Facebook) work well for electronics. Google Ads allows you to attract people who are ready to buy, and social media is great for creating interest in new products and increasing brand awareness. YouTube is also an important platform for reviews and demonstrations of gadget functionality. It is important to adapt your strategy depending on your goals and audience.

We track key metrics: CTR (click-through rate), conversions, cost per lead, and ROI (return on investment). For electronics and gadgets, the balance between clicks and conversions is important. If users click on ads but don’t make a purchase, it may be a signal that creatives or landing pages need to be optimized. Regular analysis of metrics helps to adjust the campaign to achieve the best results.

To increase conversions, it is important to optimize the entire user journey. This includes improving the UX/UI, simplifying the purchase process, and providing reviews, detailed descriptions, and video reviews of products. Remarketing also helps to bring back users who have already been interested in products but have not completed a purchase. On average, such strategies can increase conversion by 15-25%.

The time it takes to get results depends on the type of campaign. For example, advertising on Google Ads or social media can show the first results within 1-2 weeks. But to achieve the maximum effect, you need at least 1-2 months of active work. It’s important to run tests, optimize campaigns, and adapt to audience behavior to get sustainable and long-term results.