FMCG - Stratton

FOOD & BEVERAGE

EXPERIENCE OF COOPERATION

INDUSTRY CHALLENGES

Growth of website positions

To do this, you need to optimize SEO by improving the structure of the site, working with keywords (collecting the semantic core and clustering it) and content to increase visibility in search engines.  It is important to regularly update product descriptions, add useful articles and reviews, and use internal and external links

Coverage of publications

It is important to actively use social networks, paid advertising campaigns, SEO, and content marketing. It is necessary to create interesting and relevant content that users will be willing to share (videos, infographics, promotional campaigns), as well as collaborate with bloggers and influencers to promote the brand

Launching the App

The mobile app should be convenient and intuitive, allowing users to quickly find products, place orders, and participate in promotions. It is important to integrate personalised offers, loyalty programmes and push notifications to increase customer interest and repeat purchases. The app doubles user loyalty

Downloading the App

To do this, you need to launch targeted advertising campaigns on digital channels, use social networks, SEO optimisation for the App Store and Google Play, as well as offer promotions and bonuses for installation and use remarketing. It is important to collaborate with opinion leaders and use push notifications

INDUSTRY FACTS

+ 27 % In 2023, online sales of FMCG products grew due to active evolution of e-commerce and the ease of shopping via mobile apps and websites

+ 32 % Advertising campaigns on social media increase awareness of FMCG brands, especially through targeted advertising and engaging content

+ 18 % Remarketing in the FMCG in digital channels boosts conversion by returning users who didn't finish their purchase on the site or in the app

+ 45 % All purchases are made via mobile devices, which highlights the importance of adapting websites and applications for mobile customers

THE BEST TOOLS

SEO

We increase the visibility of your website in search engines using transparent “white” methods and attract organic traffic

ASO

Improving the visibility of the application in the App Store and Google Play, increasing organic installations and the user base

OPTIMIZATION

We optimize website performance, speed, security, and technical components, which increases visibility and conversion rate

TONALITY

Creating a visual corporate identity that makes the brand stand out from the crowd and clearly positions it in front of the audience

Book an individual strategy session with specialists if:

Grow your traffic channels Increase sales on your website Effective business scaling Surpass your competitors Build brand trust and loyalty The goal is to increase ROI Reduce the cost per conversion Significantly increase ROI New conversion audience

GROWTH
HACKING

FAQ's

Which digital marketing channels are best suited for FMCG?

For FMCG products, it is important to use a multi-channel approach. We recommend combining social media (Instagram, Facebook, TikTok) to increase awareness and engagement with the audience, as well as Google Ads and SEO to drive targeted traffic. In the case of alcoholic beverages, collaborations with bloggers and opinion leaders who showcase products in content are effective. In addition, email marketing and loyalty programs work great for customer retention.

How does digital marketing affect the growth of sales of products with a short life cycle?

Fast advertising campaigns and promotions are important for products with a short life cycle. Targeted advertising with limited offers (flash-sales) and promotional codes stimulates impulse purchases. Social media campaigns and geo-targeting (e.g., location-based advertising) help promote fresh products or seasonal offers. This strategy can increase sales by 15-20% in a short period of time.

How to promote alcoholic beverages under advertising restrictions?

For alcoholic brands, we use adaptive strategies to comply with legislation. We run social media campaigns in collaboration with influencers, creating high-quality content, including cocktail recipes and branded events. It is important to focus on lifestyle and brand values. We also use email marketing and special offers for existing customers, which helps increase sales by 10-15% increase sales by 10-15%.

How to improve customer loyalty in the food and beverage niche using digital tools?

To increase customer loyalty, we use loyalty programs and personalized offers via email and push notifications. It is important to regularly interact with customers through social media by creating engaging content, such as recipes or challenges. Remarketing helps to bring customers back and remind them of new products. Such approaches can increase the number of repeat purchases by 20-30%.

9 years Experience in various market niches

+ 850 Successfully  completed projects

$ 250 M Rhubarb in management

227 % Average ROAS by customer for 2024

Contact a specialist to discuss your business needs

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