Social networks (Instagram, Facebook, and TikTok) are great for children’s products, as they allow you to create vivid visual content and engage your audience through photos, videos, and stories. Google Ads helps to attract customers who are ready to buy through contextual advertising. SEO-optimization of the website ensures a steady flow of organic traffic, while email newsletters and push notifications help to retain customers and encourage repeat purchases.

It is important to create unique and emotionally engaging content. We recommend publishing reviews, tips for parents, photos and videos of children with your products. Participation in charitable initiatives and the creation of loyalty programs also help to strengthen the connection with the audience. Collaborations with mom bloggers and opinion leaders work especially well to build brand trust and increase engagement.

Social media and Google Ads start bringing results within 1-2 weeks of launching campaigns. However, for long-term growth, it is important to regularly update creatives, analyze data, and adjust the strategy. SEO for stable growth of organic traffic takes more time – from 3 to 6 months, but it provides a steady stream of customers without additional investments in advertising.

To increase loyalty, we recommend using loyalty programs, offering personalized discounts and bonuses for subsequent purchases. Promotions, sweepstakes, and contests on social media also help to increase engagement. Regular communication with customers through email newsletters and push notifications with promotions and new products helps to stay in touch and increases the likelihood of repeat purchases.