Marketing for furniture, decor and home goods brands

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EXPERIENCE OF COOPERATION

INDUSTRY CHALLENGES

Technical optimization

This includes improving page loading speed, mobile adaptation, and optimizing the site structure for easy navigation, which improves UX performance. It is important to optimize images and content to reduce loading time, as well as to set up proper indexing of pages by search engines (SEO)

Reducing the cost of CPM

To do this, you need to optimise your targeting by focusing your efforts on the most relevant audience, improve your creatives to increase engagement, and test different ad formats. It is also important to use retargeting and A/B testing to increase advertising effectiveness and reduce display costs

Local visibility

Optimise profiles on Google Business Profile and other services, add accurate information, opening hours and contact details. It is important to regularly update reviews and photos, as well as use local keywords in descriptions. This will help engage customers and increase traffic both online and offline

Competitor analysis

It's important to check out your competitors' SEO strategies, ad campaigns, pricing policies, and website structures. This includes analysing the keywords they use, their search engine rankings, and their social media activity. The data you get will help you figure out your competitors' strengths and weaknesses

INDUSTRY FACTS

+ 21 % Thanks to increased demand for home products via e-commerce platforms, sales in niche markets grew in 2023. The growth rate continues

+ 18 % Using 3D tours, video reviews, and high-quality images boosts conversion, as visual demonstration of the product is key to buying furniture

+ 33 % During seasonal sales periods, online sales increase, which makes special promotions an effective instrument for stimulating demand

+ 25 % Targeting increases sales in the niche on average, as it allows to address consumers who are interested in renovation and interior design

THE BEST TOOLS

META ADS

We target the right audience by interests and turn attention on Facebook and Instagram into real customers

LOCAL SEO

We help your business stand out in Google Maps and local search to drive customers from your area

OPTIMIZATION

We optimize your website’s performance, speed, security, and technical setup to increase visibility

BENCHMARK

We benchmark your business against competitors to identify best practices and improve performance

Book an individual strategy session with specialists if:

Expand your
digital traffic channels Increase your
online sales growth Scale your
digital business faster Lower your
cost per conversion Boost your Google
search rankings Maximize your
return on investment Reach a high-converting audience

GROWTH
HACKING

FAQ's

Which digital channels work best for promoting household goods?

It’s best to use a combination of Google Ads and SEO, as many buyers search for specific renovation products through search. Social media platforms such as Instagram and Facebook are great for showcasing interiors, design ideas, and ready-made solutions. YouTube and Pinterest are also useful for inspiration and education, for example, through video installation or repair instructions.

How to stimulate the purchase of large-sized goods, such as tiles or sanitary ware, online?

To encourage purchases, we recommend showing examples of use, creating high-quality photos and video reviews. Transparent delivery and return terms, as well as online consultants, create additional incentives to make a purchase. Remarketing with promotions or discounts helps to bring back those who are on the fence. The introduction of AR technologies for trying on goods in the interior increases conversion by 15-20%.

How soon will we see the results of advertising campaigns?

You can see the results of contextual advertising in Google Ads and social media within 1-2 weeks. However, it takes more time to promote through SEO — from 3 to 6 months. We actively optimize campaigns during their execution to adapt to demand and improve efficiency.

How can we stand out from the competition in the home improvement niche?

Not only the price is important, but also the uniqueness of your offer. We recommend using content marketing to showcase ready-made solutions, interiors, and inspiring design ideas. Video reviews, instructions, and customer testimonials help build trust. Personalized promotions, loyalty programs, and fast online service also play a key role. This not only sets you apart from your competitors, but also increases sales.

10 years Еxperience in
various industries

+ 500 Successfully
completed projects

$ 18 M Revenue
in management

367 % Average ROAS
by customer for 2024

Contact a specialist to discuss your business needs

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