Logistics

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EXPERIENCE OF COOPERATION

INDUSTRY CHALLENGES

B2B traffic channels

This includes targeting business audiences through platforms such as LinkedIn, Google Ads, and industry-specific websites. Importantly, create relevant propositions that solve business problems and use content marketing (webinars, case studies, and articles) to engage target customers

Completing forms

For this purpose, it is important to simplify the process of filling out the feedback form: reduce the number of fields, make the form intuitive and adapt it for mobile devices. Use different calls to action and compelling content that emphasises the benefits of long-term cooperation with your company

Visual content

This includes developing infographics, video reviews of services, animations, and photo cases to demonstrate logistics processes. Visual content should emphasize the company's efficiency and reliability, making complex processes understandable to customers. It is important to post materials on the website

Blog content

It is important to create useful content for customers, covering topics related to logistics optimization, current trends in transportation, legislation, and supply chain management tips.  A blog helps to improve SEO, engage the target audience,  and build brand trust through useful and interesting content

INDUSTRY FACTS

+ 20 % In 2023, the number of requests for logistics and transportation services on the Internet increased, which stimulated the active use of digital advertising

+ 25 % Targeted ads campaigns in digital channels for B2B audiences (companies that need logistics) increase applications from warm leads

+ 30 % Logistics companies that actively use SEO optimisation for their websites can increase organic traffic within the first six months of work

+ 15 % Creating educational content (articles, blogs, webinars)  in the field of logistics increases trust, brand awareness and sales of logistics services

THE BEST TOOLS

GOOGLE ADS

We quickly attract target customers, increasing sales and brand awareness of your website among Google search engine users

LINKEDIN B2B

Advertising targeted at professionals, attracting B2B customers, expanding our network and increasing qualified leads

OPTIMIZATION

We optimize website performance, speed, security, and technical components, which increases visibility and conversion rate

CREATIVES

We create relevant creatives that attract the audience’s attention and significantly improve the results of advertising campaigns

Book an individual strategy session with specialists if:

Grow your traffic channels Increase sales on your website Effective business scaling Surpass your competitors Build brand trust and loyalty The goal is to increase ROI Reduce the cost per conversion Significantly increase ROI New conversion audience

GROWTH
HACKING

FAQ's

Which digital channels are the most suitable for promoting logistics  and transport services?

Google Ads and SEO work effectively in logistics and transportation. Contextual advertising helps to attract customers who are looking for transportation and logistics services right now, while SEO improves organic visibility and a steady stream of requests. Social networks (LinkedIn, Facebook) are suitable for B2B campaigns, case studies, and trust building. Email marketing and content on professional platforms also help retain customers and promote special offers.

How quickly can i see the results of digital campaigns in logistics?

Contextual advertising in Google Ads starts to bring results in the first 1-2 weeks. But for a stable effect, we recommend combining it with SEO to increase organic traffic. Implementation of SEO strategies takes 3 to 6 months, but they give long-term results and reduce dependence on paid channels.

How to build brand trust through digital marketing in logistics and transportation?

Publishing case studies and customer reviews is an important way to demonstrate your reliability. Video reviews, photos of completed projects, and demonstrations of successful deliveries help build trust. Useful content (articles, checklists, how-to guides) and webinars on logistics optimization also emphasize your expertise and attract potential customers.

How can you reduce the cost of customer acquisition through digital channels?

To reduce the cost of a lead, we actively use remarketing to return users who have expressed interest but have not completed their request. We also optimize advertising campaigns by removing irrelevant keywords and targeting precise segments. Conducting A/B tests helps us improve creatives and ads, which increases conversion and reduces the cost per customer by 15-20%.

9 years Experience in various market niches

+ 850 Successfully  completed projects

$ 250 M Rhubarb in management

227 % Average ROAS by customer for 2024

Contact a specialist to discuss your business needs

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