Google Ads and SEO work effectively in logistics and transportation. Contextual advertising helps to attract customers who are looking for transportation and logistics services right now, while SEO improves organic visibility and a steady stream of requests. Social networks (LinkedIn, Facebook) are suitable for B2B campaigns, case studies, and trust building. Email marketing and content on professional platforms also help retain customers and promote special offers.

Contextual advertising in Google Ads starts to bring results in the first 1-2 weeks. But for a stable effect, we recommend combining it with SEO to increase organic traffic. Implementation of SEO strategies takes 3 to 6 months, but they give long-term results and reduce dependence on paid channels.

Publishing case studies and customer reviews is an important way to demonstrate your reliability. Video reviews, photos of completed projects, and demonstrations of successful deliveries help build trust. Useful content (articles, checklists, how-to guides) and webinars on logistics optimization also emphasize your expertise and attract potential customers.

To reduce the cost of a lead, we actively use remarketing to return users who have expressed interest but have not completed their request. We also optimize advertising campaigns by removing irrelevant keywords and targeting precise segments. Conducting A/B tests helps us improve creatives and ads, which increases conversion and reduces the cost per customer by 15-20%.