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HEALTHCARE

Clinics, medical equipment and components, pharmacies and
laboratories, beauty and care, vitamins and supplements, medicines
MEDICINE AND HEALTH

EXPERIENCE OF COOPERATION

aqua-maris.ua libresse.ua medmag.ua ozonet.com.ua optinol.com.ua fitomarket.com.ua

INDUSTRY CHALLENGES

New products
To build the right perception of your product among your audience, you need targeted advertising campaigns that reach key users through social networks, search engines, and specialised platforms. It is important to use content marketing, including articles, reviews, and video demonstrations, to inform consumers
Reducing the price of CAC
To reduce user acquisition costs, you need to optimise the targeting of your advertising campaigns using accurate web analytics data to identify the audience segments most likely to convert. It is important to test different creatives, formats and channels to determine the most effective promotion tools
High conversion rate
To do this, you need to optimize advertising campaigns with a focus on the audience most likely to buy. This includes analyzing behavioral data, A/B testing of creatives and landing pages to improve their effectiveness. It is also important to use targeted remarketing strategies
Seasonality
This requires careful planning of advertising campaigns, taking into account seasonal spikes in demand, such as increased demand for vitamins in autumn and winter, medical devices in spring, or hygiene products during epidemics. It is important to adapt content, advertising creatives, and offers in a timely manner
INDUSTRY FACTS
+ 25 % With the increase in demand for convenient delivery and quick access to medicines via the Internet, online sales of medicines grew in 2023
+ 35 % All food supplements are purchased online, and the market is growing by 12-15% annually thanks to active promotion on digital channels
+ 18 % Online sales of medical devices grew over the past two years, with most customers choosing online stores for convenience and discounts
+ 30 % All hygiene products are sold via digital channels, and since 2023, the market grew by 20% thanks to active advertising campaigns on social media

THE BEST TOOLS

GOOGLE ADS

Attract high-intent customers and turn searches into sales. Reach customers exactly when they’re ready to buy

 META ADS

We target the right audience by interests and turn attention on Facebook and Instagram into real customers

 SOCIAL MEDIA

Effective work in social networks: TikTok, YouTube, Twitter, Reddit, Pinterest, Quora, and Amazon Marketplace

 CREATIVES

We create high-performing creatives that capture attention and significantly improve ad campaign results
Book an individual strategy session with specialists if:
Expand your
digital traffic channels Increase your
online sales growth Scale your
digital business faster Lower your
cost per conversion Boost your Google
search rankings Maximize your
return on investment Reach a high-converting audience
GROWTH
HACKING

FAQ's

Which digital channels are best suited for promoting medical equipment?

Trust is a key factor in the medical field. It is important to offer quality content: articles, videos, testimonials that confirm the expertise and reliability of the brand. Testimonials from real customers and patients, product quality confirmation (certificates, licenses), as well as video reviews of medical equipment or interviews with doctors will help increase trust. Creating educational content also improves the perception of the brand as a healthcare expert.

How to ensure customer trust through digital marketing in the healthcare sector?

Trust is a key factor in the medical field. It is important to offer quality content: articles, videos, testimonials that confirm the expertise and reliability of the brand. Testimonials from real customers and patients, product quality confirmation (certificates, licenses), as well as video reviews of medical equipment or interviews with doctors will help increase trust. Creating educational content also improves the perception of the brand as a healthcare expert.

How can digital marketing increase sales of clinic services?

To increase sales, we create targeted advertising campaigns focused on customer needs. We use Google Ads with a focus on key queries. For clinics, we rely on local campaigns with geo-targeting to attract patients from your region. We also use remarketing to re-engage with those who have already shown interest in products or services. This strategy can increase sales by 15-25%.

How quickly can you see results from digital marketing in medicine?

In the medical sector, results can be seen 1-2 weeks after the launch of campaigns. For example, Google Ads contextual advertising and local campaigns for clinics start attracting traffic and patients quite quickly. However, for stable growth and long-term results, it is important to regularly optimize campaigns and create content that requires at least 1-2 months of active work.

10 years Еxperience in
various industries
+ 500 Successfully
completed projects
$ 18 M Revenue
in management
367 % Average ROAS
by customer for 2024
Contact a specialist to discuss your business needs
SOLVE BUSINESS PROBLEMS