Medicine - Stratton

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Medicine

HEALTHCARE

EXPERIENCE OF COOPERATION

INDUSTRY CHALLENGES

New products

To build the right perception of your product among your audience, you need targeted advertising campaigns that reach key users through social networks, search engines, and specialised platforms. It is important to use content marketing, including articles, reviews, and video demonstrations, to inform consumers

Reducing the price of CAC

To reduce user acquisition costs, you need to optimise the targeting of your advertising campaigns using accurate web analytics data to identify the audience segments most likely to convert. It is important to test different creatives, formats and channels to determine the most effective promotion tools

High conversion rate

To do this, you need to optimize advertising campaigns with a focus on the audience most likely to buy. This includes analyzing behavioral data, A/B testing of creatives and landing pages to improve their effectiveness. It is also important to use targeted remarketing strategies

Seasonality

This requires careful planning of advertising campaigns, taking into account seasonal spikes in demand, such as increased demand for vitamins in autumn and winter, medical devices in spring, or hygiene products during epidemics. It is important to adapt content, advertising creatives, and offers in a timely manner

INDUSTRY FACTS

+ 25 % With the increase in demand for convenient delivery and quick access to medicines via the Internet, online sales of medicines grew in 2023

+ 35 % All food supplements are purchased online, and the market is growing by 12-15% annually thanks to active promotion on digital channels

+ 18 % Online sales of medical devices grew over the past two years, with most customers choosing online stores for convenience and discounts

+ 30 % All hygiene products are sold via digital channels, and since 2023, the market grew by 20% thanks to active advertising campaigns on social media

THE BEST TOOLS

GOOGLE ADS

We quickly attract target customers, increasing sales and brand awareness of your website among Google search engine users

META ADS

We select the target audience based on interests, behaviour, and positions, and engage them on Facebook and Instagram

SOCIAL MEDIA

Effective advertising on the world’s top social networks: Tik-Tok, YouTube, Twitter, Reddit, Pinterest, Quora, and Amazon Marketplace

CREATIVES

We create relevant creatives that attract the audience’s attention and significantly improve the results of advertising campaigns

Book an individual strategy session with specialists if:

Grow your traffic channels Increase sales on your website Effective business scaling Surpass your competitors Build brand trust and loyalty Reduce the cost per conversion Significantly increase ROI New conversion audience

GROWTH
HACKING

FAQ's

Which digital channels are best suited for promoting medical equipment?

Trust is a key factor in the medical field. It is important to offer quality content: articles, videos, testimonials that confirm the expertise and reliability of the brand. Testimonials from real customers and patients, product quality confirmation (certificates, licenses), as well as video reviews of medical equipment or interviews with doctors will help increase trust. Creating educational content also improves the perception of the brand as a healthcare expert.

How to ensure customer trust through digital marketing in the healthcare sector?

How can digital marketing increase sales of clinic services?

To increase sales, we create targeted advertising campaigns focused on customer needs. We use Google Ads with a focus on key queries. For clinics, we rely on local campaigns with geo-targeting to attract patients from your region. We also use remarketing to re-engage with those who have already shown interest in products or services. This strategy can increase sales by 15-25%.

How quickly can you see results from digital marketing in medicine?

In the medical sector, results can be seen 1-2 weeks after the launch of campaigns. For example, Google Ads contextual advertising and local campaigns for clinics start attracting traffic and patients quite quickly. However, for stable growth and long-term results, it is important to regularly optimize campaigns and create content that requires at least 1-2 months of active work.

9 years Experience in various market niches

+ 850 Successfully  completed projects

$ 250 M Rhubarb in management

227 % Average ROAS by customer for 2024

Contact a specialist to discuss your business needs

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