Analytics

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Analytics

BENEFITS

Understanding

Analysis of user paths and behavior helps to identify bottlenecks on the site — pages where users most often  abandon the purchase process

Strategy

Web analytics allows you to determine which channels  (e.g., Google Ads, social media,  organic traffic) generate  the highest quality traffic

Segmentation

By using web analytics tools, you can segment your audience in detail and create personalized offers for different customer groups

Forecast

Web analytics services provide predictive data based on sales history and customer behavior. This helps to better plan marketing campaigns

METHODOLOGY

01 Define measurable KPIs, such as ROI, CPL (cost per lead), or LTV (lifetime value of a customer)

02 We integrate analytics with other systems: CRM, advertising platforms, and e-commerce

03 Customize your analytics funnel to track sales, monitor user paths, and measure user engagement

04 Segment the audience: traffic source, geolocation, device type, website behavior

05 We use professional analytical tools to track user behavior in real time, capturing the factors of change

06 We conduct regular data analyzes, create monthly reports to assess the dynamics

07 We use analytics results to optimize advertising campaigns and improve the sales funnel

TOOLS

-20% Cost customer
acquisition

Google Analytics 4

The solution tracks user behavior on the site and key metrics (conversions, traffic sources, time spent etc.). It supports cross-platform analytics (web + app) and offers predictive models based on AI

+25% Increases
 customer LTV

Adobe Analytics

It is a powerful tool for in-depth analysis of user behavior, trend forecasting, and building personalized funnels. It is suitable for large  e-commerce businesses with high analytics requirements

+12% Reduces costs
on advertising

Piwik PRO

An great alternative to Google Analytics with advanced security features. Ideal for businesses that operate in strict compliance with privacy laws (GDPR, CCPA). Allows you to fully control your data

We conducted an audit, optimized existing advertising campaigns, and created new ones. The experience of working with Stratton Analytics was convenient, pleasant and effective. The guys are very well organized and predictable in their actions.

Igor Eros

CMO Amstar Europe LLC

This is a great company. We have been cooperating for several years on contextual advertising and SEO optimization. Always aware of all the new trends and changes in advertising and SEO promotion.

Vitaliy Piunov

Founder of FRAMED LLC, medmag.ua

Contact the technical team if you need it:

Grow your traffic channels Increase sales on your website Effective business scaling Surpass your competitors Build brand trust and loyalty Reduce the cost per conversion Significantly increase ROI Successful marketing funnel New conversion audience

GROWTH
HACKING

FAQ's

How does web analytics help to increase sales?

Web analytics allows you to track the entire user journey: from the first visit to the purchase. By analyzing sales funnels, traffic sources, and website behavior, we can determine at what stages customers fall off and which channels bring in the most valuable visitors. Optimization of these points helps to increase conversion by 10-30% and increase sales without increasing advertising costs.

What are the most important metrics for e-commerce?

The following key metrics are important for e-commerce:

Conversion — how many visitors turned into customers
Average Order Value (AOV) — the amount of the average order
LTV (Lifetime Value) is the lifetime value of a customer
Bounce Rate — the percentage of users who left the site after viewing one page

These metrics help to measure the effectiveness of the website and understand what improvements are needed for business growth.

How soon can I see the results of implementing web analytics?

The first useful data can be received within 1-2 weeks after setting up analytical tools. It takes 1-3 months to identify trends and optimize the sales funnel. Systematic data analysis and adjustments result in a steady increase in conversion and sales in the long run.

What web analytics tools do you use and why?

We use Google Analytics 4 for tracking user journeys and conversions, Piwik PRO for projects with high privacy requirements, and Adobe Analytics for large businesses that need in-depth data analysis. These tools allow us to collect accurate user data, analyze behavior in real time, and optimize marketing campaigns.

9 years Experience in various market niches

+ 500 Successfully  completed projects

$ 18 M Revenue in management

227 % Average ROAS by customer for 2024

Contact a specialist to discuss your business needs

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