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ANALYTICS

Data that turns traffic into sales
DATA MONETIZATION

BENEFITS

Understanding
Analysis of user paths and behavior helps to identify bottlenecks on the site — pages where users most often 
abandon the purchase process
Strategy
Web analytics allows you to determine which channels 
(e.g., Google Ads, social media, 
organic traffic) generate 
the highest quality traffic
Segmentation
By using web analytics tools, you can segment your audience in detail and create personalized offers for different customer groups
Forecast
Web analytics services provide predictive data based on sales history and customer behavior. This helps to better plan marketing campaigns

METHODOLOGY

01 Define measurable KPIs, such as ROI, CPL (cost per lead), or LTV (lifetime value of a customer)
02 We integrate analytics with other systems: CRM, advertising platforms, and e-commerce
03 Customize your analytics funnel to track sales, monitor user paths, and measure user engagement
04 Segment the audience: traffic source, geolocation, device type, website behavior
05 We use professional analytical tools to track user behavior in real time, capturing the factors of change
06 We conduct regular data analyzes, create monthly reports to assess the dynamics
07 We use analytics results to optimize advertising campaigns and improve the sales funnel

TOOLS

-20% Cost customer
acquisition
Google Analytics 4
The solution tracks user behavior on the site and key metrics (conversions, traffic sources, time spent etc.). It supports cross-platform analytics (web + app) and offers predictive models based on AI
+25% Increases

customer LTV
Adobe Analytics
It is a powerful tool for in-depth analysis of user behavior, trend forecasting, and building personalized funnels. It is suitable for large 
e-commerce businesses with high analytics requirements
+12% Reduces costs
on advertising
Piwik PRO
An great alternative to Google Analytics with advanced security features. Ideal for businesses that operate in strict compliance with privacy laws (GDPR, CCPA). Allows you to fully control your data
The experience of working with Stratton Analytics was convenient, pleasant and productive. The guys are very well organized and predictable in their actions.
Igor Eros
CMO Amstar Europe LLC
Excellent company. We have been working together for many hours on contextual advertising and SEO optimization. Always aware of all new trends and changes in advertising and SEO promotion.
Vitaliy Piunov
CEO «FRAMED» LLC, medmag.ua
Working with the STRATTON company, we experienced professionalism, attention to detail and prompt execution of tasks. The agency perfectly understands our needs.
Alexander Bartko
СEO TD «Ukrservice», e-ukrservice.com
A reliable and responsible partner promptly reacts to the implementation of all assigned tasks, and also proactively offers ways to improve and optimize our project.
Irina Besarab
Marketer of Komtechservis LLC, ktc.ua
I have been working with this team for 4 years, responsible, competent specialists of their business. I recommend.
Sergey Shugalevich
CEO of Avtolink LLC, boschservice.kiev.ua
In November 2017, cooperation with PPC (contextual advertising) with Stratton Analytic Company began. After 5 months, the conversion rate improved by 2 times.
Oleg Vytryak
CEO of STORGOM LLC, storgom.ua
During the period of cooperation, the advertising budgets were significantly scaled and the return on investment in the business was very satisfied with the results.
Oleg Kostyuk
CEO Dom Tkany, domtkani.com.ua
I have been working with the agency for three years in different channels of attracting traffic, a professional team and positive people. I recommend
Sergey Postoev
CEO of Automod, automod.ua
In the «blue ocean» of Internet marketing, Stratton Analytics has become our reliable navigator.
Eduard Kurganskyi
CMO of the network «Lap-Usyk», korm.com.ua
In June 2018, they started cooperation with PPC, the guys coped with the work for 5+, decided to stay with them for service.
Pavel Kharchenko
CEO of the online store — azvuk.ua
SEO optimization includes many factors, it is difficult to take into account 100% of possible problems, TS from seo specialists covered 99.9% of problems.
Dmitry Bondarenko
SMO network Dom igurshek — bi.ua
Timeliness, focus on business tasks, systematicity and flexibility are important qualities for us when choosing a partner, and Stratton covers each of them.
Alexey Byalosh
SMO Fgt-exim, brand — Lauron
Contact the technical team if you need it:
Expand your
digital traffic channels Increase your
online sales growth Scale your
digital business faster Lower your
cost per conversion Boost your Google
search rankings Maximize your
return on investment Reach a high-converting audience
GROWTH
HACKING

FAQ's

How does web analytics help to increase sales?

Web analytics allows you to track the entire user journey: from the first visit to the purchase. By analyzing sales funnels, traffic sources, and website behavior, we can determine at what stages customers fall off and which channels bring in the most valuable visitors. Optimization of these points helps to increase conversion by 10-30% and increase sales without increasing advertising costs.

What are the most important metrics for e-commerce?

The following key metrics are important for e-commerce:

  • Conversion — how many visitors turned into customers
  • Average Order Value (AOV) — the amount of the average order
  • LTV (Lifetime Value) is the lifetime value of a customer
  • Bounce Rate — the percentage of users who left the site after viewing one page

These metrics help to measure the effectiveness of the website and understand what improvements are needed for business growth.

How soon can I see the results of implementing web analytics?

The first useful data can be received within 1-2 weeks after setting up analytical tools. It takes 1-3 months to identify trends and optimize the sales funnel. Systematic data analysis and adjustments result in a steady increase in conversion and sales in the long run.

What web analytics tools do you use and why?

We use Google Analytics 4 for tracking user journeys and conversions, Piwik PRO for projects with high privacy requirements, and Adobe Analytics for large businesses that need in-depth data analysis. These tools allow us to collect accurate user data, analyze behavior in real time, and optimize marketing campaigns.

10 years Еxperience in
various industries
+ 500 Successfully
completed projects
$ 18 M Revenue
in management
367 % Average ROAS
by customer for 2024
Contact a specialist to discuss your business needs
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