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ASO

Your key to the top of the app stores
MOBILE APPS

BENEFITS

Organic
Optimizing app visibility in stores such as the App Store and Google Play helps attract organic traffic without ongoing ads spend
Rationality
Companies that actively use ASO report a 15-20% reduction in user acquisition costs after the first six months of implementation
Promotion
ASO helps optimize titles, descriptions, and screenshots, which improves user experience and increases conversions
Sales
Maintaining high rankings in app store search results helps to permanently attract new customers and increase sales

METHODOLOGY

01 We research the keywords that your App is searched for with the help of tools: AppTweak, Sensor Tower
02 We optimize titles and subheadings, which play a key role in ASO. Supplement semantics
03 We create attractive icons and screenshots to demonstrate the benefits and key features
04 Optimize app descriptions. The description should be structured and contain keywords
05 Encourage customers to leave reviews and ratings through messages or promotions
06 We localize content: title, description, screenshots, meta tags, according to the business goals
07 We monitor metrics: keyword positions, organic installations, ratings, and reviews

TOOLS

+25% Increases organic
App installations
AppTweak
A powerful tool for selecting keywords, monitoring positions in the App Store and Google Play, and analyzing competitors. It helps you find the most effective keywords and optimize your app title and description
+25% Systematic use increases
App visibility
Sensor Tower
It provides comprehensive analysis of keywords and advertising, and tracks app reviews and ratings. This supports increasing user engagement and maintaining a positive brand image
+40% Increases the conversion

rate to App installation
SplitMetrics
An indispensable tool that is very useful for A/B testing and optimizing app pages. It also helps you choose the most effective creatives, icons, screenshots, and descriptions
The experience of working with Stratton Analytics was convenient, pleasant and productive. The guys are very well organized and predictable in their actions.
Igor Eros
CMO Amstar Europe LLC
Excellent company. We have been working together for many hours on contextual advertising and SEO optimization. Always aware of all new trends and changes in advertising and SEO promotion.
Vitaliy Piunov
CEO «FRAMED» LLC, medmag.ua
Working with the STRATTON company, we experienced professionalism, attention to detail and prompt execution of tasks. The agency perfectly understands our needs.
Alexander Bartko
СEO TD «Ukrservice», e-ukrservice.com
A reliable and responsible partner promptly reacts to the implementation of all assigned tasks, and also proactively offers ways to improve and optimize our project.
Irina Besarab
Marketer of Komtechservis LLC, ktc.ua
I have been working with this team for 4 years, responsible, competent specialists of their business. I recommend.
Sergey Shugalevich
CEO of Avtolink LLC, boschservice.kiev.ua
In November 2017, cooperation with PPC (contextual advertising) with Stratton Analytic Company began. After 5 months, the conversion rate improved by 2 times.
Oleg Vytryak
CEO of STORGOM LLC, storgom.ua
During the period of cooperation, the advertising budgets were significantly scaled and the return on investment in the business was very satisfied with the results.
Oleg Kostyuk
CEO Dom Tkany, domtkani.com.ua
I have been working with the agency for three years in different channels of attracting traffic, a professional team and positive people. I recommend
Sergey Postoev
CEO of Automod, automod.ua
In the «blue ocean» of Internet marketing, Stratton Analytics has become our reliable navigator.
Eduard Kurganskyi
CMO of the network «Lap-Usyk», korm.com.ua
In June 2018, they started cooperation with PPC, the guys coped with the work for 5+, decided to stay with them for service.
Pavel Kharchenko
CEO of the online store — azvuk.ua
SEO optimization includes many factors, it is difficult to take into account 100% of possible problems, TS from seo specialists covered 99.9% of problems.
Dmitry Bondarenko
SMO network Dom igurshek — bi.ua
Timeliness, focus on business tasks, systematicity and flexibility are important qualities for us when choosing a partner, and Stratton covers each of them.
Alexey Byalosh
SMO Fgt-exim, brand — Lauron
Contact the technical team if you need it:
Expand your
digital traffic channels Increase your
online sales growth Scale your
digital business faster Lower your
cost per conversion Boost your Google
search rankings Maximize your
return on investment Reach a high-converting audience
GROWTH
HACKING

FAQ's

How does ASO help to increase the number of app installs?

ASO (App Store Optimization) increases the visibility of your app in search results and on store pages (App Store and Google Play). Optimization of keywords, descriptions, screenshots, and ratings helps to attract users who are looking for similar apps. Apps with properly configured ASO receive 30-40% more organic installs without additional advertising costs.

How long does it take to see results from ASO?

The results depend on the level of competition and the current state of the app. The first changes (for example, an increase in keyword rankings) can be seen 2-4 weeks after the changes are made. Significant improvements, including steady growth in installs and rankings, may require 1-2 months of active optimization and monitoring.

What application elements are most important for ASOs?

Key elements of an ASO include:

  • Title and subtitle (include keywords)
  • Description and meta tags that explain the benefits of the app
  • Icons and screenshots that create a first impression
  • Reviews and ratings that influence user trust and rankings

All of these elements work together to increase the likelihood of installation and improve visibility in the app store.

How does ASO affect the rating and reviews?

Ratings and reviews are key factors in App Store and Google Play rankings. Better ratings mean higher search results and a better chance of getting installed. We recommend motivating users to leave positive reviews and responding promptly to negative ones. Apps with a rating above 4.5 are 25-30% more likely to be installed than apps with a low rating.

10 years Еxperience in
various industries
+ 500 Successfully
completed projects
$ 18 M Revenue
in management
367 % Average ROAS
by customer for 2024
Contact a specialist to discuss your business needs
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