ASO

BENEFITS

Organic

Optimizing app visibility in stores such as the App Store and Google Play helps attract organic traffic without ongoing ads spend

Rationality

Companies that actively use ASO report a 15-20% reduction in user acquisition costs after the first six months of implementation

Promotion

ASO helps optimize titles, descriptions, and screenshots, which improves user experience and increases conversions

Sales

Maintaining high rankings in app store search results helps to permanently attract new customers and increase sales

METHODOLOGY

01 We research the keywords that your App is searched for with the help of tools: AppTweak, Sensor Tower

02 We optimize titles and subheadings, which play a key role in ASO. Supplement semantics

03 We create attractive icons and screenshots to demonstrate the benefits and key features

04 Optimize app descriptions. The description should be structured and contain keywords

05 Encourage customers to leave reviews and ratings through messages or promotions

06 We localize content: title, description, screenshots, meta tags, according to the business goals

07 We monitor metrics: keyword positions, organic installations, ratings, and reviews

TOOLS

+25% Increases organic
App installations

AppTweak

A powerful tool for selecting keywords, monitoring positions in the App Store and Google Play, and analyzing competitors. It helps you find the most effective keywords and optimize your app title and description

+25% Systematic use increases
App visibility

Sensor Tower

It provides comprehensive analysis of keywords and advertising, and tracks app reviews and ratings. This supports increasing user engagement and maintaining a positive brand image

+40% Increases the conversion
 rate to App installation

SplitMetrics

An indispensable tool that is very useful for A/B testing and optimizing app pages. It also helps you choose the most effective creatives, icons, screenshots, and descriptions

We conducted an audit, optimized existing advertising campaigns, and created new ones. The experience of working with Stratton Analytics was convenient, pleasant and effective. The guys are very well organized and predictable in their actions.

Igor Eros

CMO Amstar Europe LLC

This is a great company. We have been cooperating for several years on contextual advertising and SEO optimization. Always aware of all the new trends and changes in advertising and SEO promotion.

Vitaliy Piunov

Founder of FRAMED LLC, medmag.ua

Contact the technical team if you need it:

Grow your traffic channels Increase sales on your App Effective business scaling Surpass your competitors Build brand trust and loyalty Significantly increase ROI Reduce the cost per conversion New conversion audience

GROWTH
HACKING

FAQ's

How does ASO help to increase the number of app installs?

ASO (App Store Optimization) increases the visibility of your app in search results and on store pages (App Store and Google Play). Optimization of keywords, descriptions, screenshots, and ratings helps to attract users who are looking for similar apps. Apps with properly configured ASO receive 30-40% more organic installs without additional advertising costs.

How long does it take to see results from ASO?

The results depend on the level of competition and the current state of the app. The first changes (for example, an increase in keyword rankings) can be seen 2-4 weeks after the changes are made. Significant improvements, including steady growth in installs and rankings, may require 1-2 months of active optimization and monitoring.

What application elements are most important for ASOs?

Key elements of an ASO include:

Title and subtitle (include keywords)
Description and meta tags that explain the benefits of the app
Icons and screenshots that create a first impression
Reviews and ratings that influence user trust and rankings

All of these elements work together to increase the likelihood of installation and improve visibility in the app store.

How does ASO affect the rating and reviews?

Ratings and reviews are key factors in App Store and Google Play rankings. Better ratings mean higher search results and a better chance of getting installed. We recommend motivating users to leave positive reviews and responding promptly to negative ones. Apps with a rating above 4.5 are 25-30% more likely to be installed than apps with a low rating.

9 years Experience in various market niches

+ 500 Successfully  completed projects

$ 18 M Revenue in management

227 % Average ROAS by customer for 2024

Contact a specialist to discuss your business needs

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