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BENCHMARK

Measure success, compare and improve
ONE STEP AHEAD

BENEFITS

Assessment
Allows to compare key performance metrics of your business (conversion, traffic, LTV, traffic channels) with competitors and market averages
Improvements
Comparing the effectiveness of advertising campaigns with industry standards helps us determine which channels work best in each niche
Trends
Regular benchmarking helps
to track changes in the market and anticipate trends. Companies that use this data are always one step ahead
Satisfaction
Comparing customer service metrics (e.g., NPS, delivery speed, reviews on maps) with market leaders helps improve customer service quality

METHODOLOGY

01 Together with the client, we define the goals for benchmarking and the key indicators we want to improve
02 We determine the key performance indicators for benchmarking. These can be: CPL, CAC, LTV, etc.
03 We use professional analytical tools to collect data on all selected indicators, gather data
04 We compare our results with those of our competitors or with industry averages
05 We identify deviations and based on them form a list of key growth points and priorities
06 The comparison results are used to create a plan for optimizing and improving KPI results
07 We provide recommendations for adaptation to market dynamics and competitiveness

TOOLS

+15% Regular useincreases
visibility in search
SE Ranking
A tool for monitoring competitors' positions in search results and analyzing keywords. It allows you to track changes in competitors' SEO strategies, identify their most effective keywords, and analyze traffic
+18% Increases CTR
(click-through rate)
SpyFu
Focuses on analyzing competitors' paid and organic search campaigns. The service provides data on which keywords competitors use in Google Ads and what budgets they allocate to advertising
100% Improves understanding
of business dynamics
Looker Studio
A tool for visualizing data from various sources. It allows to combine data into convenient dashboards with personalized charts, helps to compare indicators in real time and track their changes over time
The experience of working with Stratton Analytics was convenient, pleasant and productive. The guys are very well organized and predictable in their actions.
Igor Eros
CMO Amstar Europe LLC
Excellent company. We have been working together for many hours on contextual advertising and SEO optimization. Always aware of all new trends and changes in advertising and SEO promotion.
Vitaliy Piunov
CEO «FRAMED» LLC, medmag.ua
Working with the STRATTON company, we experienced professionalism, attention to detail and prompt execution of tasks. The agency perfectly understands our needs.
Alexander Bartko
СEO TD «Ukrservice», e-ukrservice.com
A reliable and responsible partner promptly reacts to the implementation of all assigned tasks, and also proactively offers ways to improve and optimize our project.
Irina Besarab
Marketer of Komtechservis LLC, ktc.ua
I have been working with this team for 4 years, responsible, competent specialists of their business. I recommend.
Sergey Shugalevich
CEO of Avtolink LLC, boschservice.kiev.ua
In November 2017, cooperation with PPC (contextual advertising) with Stratton Analytic Company began. After 5 months, the conversion rate improved by 2 times.
Oleg Vytryak
CEO of STORGOM LLC, storgom.ua
During the period of cooperation, the advertising budgets were significantly scaled and the return on investment in the business was very satisfied with the results.
Oleg Kostyuk
CEO Dom Tkany, domtkani.com.ua
I have been working with the agency for three years in different channels of attracting traffic, a professional team and positive people. I recommend
Sergey Postoev
CEO of Automod, automod.ua
In the «blue ocean» of Internet marketing, Stratton Analytics has become our reliable navigator.
Eduard Kurganskyi
CMO of the network «Lap-Usyk», korm.com.ua
In June 2018, they started cooperation with PPC, the guys coped with the work for 5+, decided to stay with them for service.
Pavel Kharchenko
CEO of the online store — azvuk.ua
SEO optimization includes many factors, it is difficult to take into account 100% of possible problems, TS from seo specialists covered 99.9% of problems.
Dmitry Bondarenko
SMO network Dom igurshek — bi.ua
Timeliness, focus on business tasks, systematicity and flexibility are important qualities for us when choosing a partner, and Stratton covers each of them.
Alexey Byalosh
SMO Fgt-exim, brand — Lauron
Contact the technical team if you need it:
Expand your
digital traffic channels Increase your
online sales growth Scale your
digital business faster Lower your
cost per conversion Boost your Google
search rankings Maximize your
return on investment Reach a high-converting audience
GROWTH
HACKING

FAQ's

What is Benchmark and why does my business need it?

Benchmarking is the process of comparing your business’s key performance indicators with those of competitors or market standards. It helps you determine where you are lagging behind and in which areas you can improve your performance. For example, comparing conversion or cost per lead with competitors will show you how well your sales funnel is performing. Companies that regularly use benchmarking increase their efficiency by 15-20%.

What metrics can be analyzed with Benchmark?

You can analyze key metrics for your business, such as:

  • Conversion and customer acquisition cost (CAC)
  • Average check and LTV (lifetime value of a customer)
  • Bounce rate and website loading speed
  • Results of advertising campaigns and ROI

These indicators help identify strengths and weaknesses, as well as outline areas for development

How often should you conduct a Benchmark analysis?

We recommend performing benchmarking on a quarterly or semi-annual basis to monitor market changes and adapt strategies. In some fast-moving industries (e.g., e-commerce), it is advisable to analyze monthly to adjust marketing and operational processes in time.

Where to get data for Benchmark?

We use a combination of sources:

  • Analytics tools (Google Analytics, Similarweb) to analyze your website.
  • Industry reports and market research.
  • Public data of competitors and their marketing activities.
  • Internal metrics (conversion, CPA) for comparison with previous periods.

This data gives a complete picture of the current state of the business and opportunities for improvement.

10 years Еxperience in
various industries
+ 500 Successfully
completed projects
$ 18 M Revenue
in management
367 % Average ROAS
by customer for 2024
Contact a specialist to discuss your business needs
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