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BENCHMARK

Measure success, compare and improve
ONE STEP AHEAD

BENEFITS

Assessment
Allows to compare key performance metrics of your business (conversion, traffic, LTV, traffic channels) with competitors and market averages
Improvements
Comparing the effectiveness of advertising campaigns with industry standards helps us determine which channels work best in each niche
Trends
Regular benchmarking helps
to track changes in the market and anticipate trends. Companies that use this data are always one step ahead
Satisfaction
Comparing customer service metrics (e.g., NPS, delivery speed, reviews on maps) with market leaders helps improve customer service quality

METHODOLOGY

01 Together with the client, we define the goals for benchmarking and the key indicators we want to improve
02 We determine the key performance indicators for benchmarking. These can be: CPL, CAC, LTV, etc.
03 We use professional analytical tools to collect data on all selected indicators, gather data
04 We compare our results with those of our competitors or with industry averages
05 We identify deviations and based on them form a list of key growth points and priorities
06 The comparison results are used to create a plan for optimizing and improving KPI results
07 We provide recommendations for adaptation to market dynamics and competitiveness

TOOLS

+15% Regular useincreases
visibility in search
SE Ranking
A tool for monitoring competitors' positions in search results and analyzing keywords. It allows you to track changes in competitors' SEO strategies, identify their most effective keywords, and analyze traffic
+18% Increases CTR
(click-through rate)
SpyFu
Focuses on analyzing competitors' paid and organic search campaigns. The service provides data on which keywords competitors use in Google Ads and what budgets they allocate to advertising
100% Improves understanding
of business dynamics
Looker Studio
A tool for visualizing data from various sources. It allows to combine data into convenient dashboards with personalized charts, helps to compare indicators in real time and track their changes over time
We conducted an audit, optimized existing advertising campaigns, and created new ones. The experience of working with Stratton Analytics was convenient, pleasant and effective. The guys are very well organized and predictable in their actions.
Igor Eros
CMO Amstar Europe LLC
This is a great company. We have been cooperating for several years on contextual advertising and SEO optimization. Always aware of all the new trends and changes in advertising and SEO promotion.
Vitaliy Piunov
Founder of FRAMED LLC, medmag.ua
Contact the technical team if you need it:
Grow your traffic channels Increase sales on your website Effective business scaling Surpass your competitors Build brand trust and loyalty Reduce the cost per conversion Significantly increase ROI Successful marketing funnel New conversion audience
GROWTH
HACKING

FAQ's

What is Benchmark and why does my business need it?

Benchmarking is the process of comparing your business’s key performance indicators with those of competitors or market standards. It helps you determine where you are lagging behind and in which areas you can improve your performance. For example, comparing conversion or cost per lead with competitors will show you how well your sales funnel is performing. Companies that regularly use benchmarking increase their efficiency by 15-20%.

What metrics can be analyzed with Benchmark?

You can analyze key metrics for your business, such as:

  • Conversion and customer acquisition cost (CAC)
  • Average check and LTV (lifetime value of a customer)
  • Bounce rate and website loading speed
  • Results of advertising campaigns and ROI

These indicators help identify strengths and weaknesses, as well as outline areas for development

How often should you conduct a Benchmark analysis?

We recommend performing benchmarking on a quarterly or semi-annual basis to monitor market changes and adapt strategies. In some fast-moving industries (e.g., e-commerce), it is advisable to analyze monthly to adjust marketing and operational processes in time.

Where to get data for Benchmark?

We use a combination of sources:

  • Analytics tools (Google Analytics, Similarweb) to analyze your website.
  • Industry reports and market research.
  • Public data of competitors and their marketing activities.
  • Internal metrics (conversion, CPA) for comparison with previous periods.

This data gives a complete picture of the current state of the business and opportunities for improvement.

9 years Experience in various market niches
+ 850 Successfully 
completed projects
$ 250 M Revenue in management
227 % Average ROAS by customer for 2024
Contact a specialist to discuss your business needs
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