A brand book is a key tool that helps maintain the integrity of your brand across all communication channels. It creates clear rules for the use of logos, colors, fonts, and tones, which ensures a consistent style across your website, social media, and advertising. This is important for maintaining brand awareness and building audience trust. Companies with a consistent brand can increase brand awareness by 30-40%.

The brand book includes visual elements (logo, color palette, fonts), tone of voice, rules for using the logo, and other key materials that create a unique brand look. Having clear guidelines helps everyone involved — from marketers to designers – maintain brand consistency. This not only simplifies the creation of marketing materials, but also increases customer trust, which in turn increases loyalty and sales.

The time it takes to develop a brand book depends on the complexity and number of elements to be included. On average, it takes 2 to 4 weeks to create a complete brand book. This process includes designing all visual and textual elements, coordinating them, and creating instructions on how to use them. We strive to provide high quality and attention to detail to ensure that your brand is represented in the best possible way.

Sure. If your brand already has a brand book, but it needs to be updated, we can adapt the existing materials or completely revise them. This often happens when a company expands or changes its strategy. An updated brand book helps you stay relevant in the market and attract a new audience, while maintaining the loyalty of existing customers.