The effectiveness of creatives depends on your target audience and campaign goals. Visually appealing banners, short videos (e.g., for social media) and dynamic creatives adapted to user interests work particularly well in digital channels. It is important that the creatives are not only beautiful, but also convey a clear message and evoke an emotional response. Research shows, that creatives with dynamic elements increase engagement by 20-30%.

The frequency of creative updates depends on the duration of the campaign and the channel, but on average, we recommend updating them every 4-6 weeks. The reason for this is that the audience quickly gets used to the same type of advertising messages, which can reduce interest and conversion. Regularly updating creatives allows you to maintain interest and test new approaches to improve campaign effectiveness.

We track key metrics such as CTR, conversions, cost per lead, and engagement. If the metrics are lower than expected, it’s a signal to revise the creative. We also run A/B tests to compare the effectiveness of different creatives and choose the best ones. It is important that creatives not only attract attention but also lead to the target action (purchase, registration, etc.). A good creative can increase conversion by 15-25%.

Your participation is key! We always strive for close interaction with the client at all stages: from discussing the concept to approving the finished creative. Your ideas, brand vision, and feedback help us to develop creatives that best reflect the values and goals of your business. The closer we work together, the more accurate and effective the end result will be.