The first results can be seen within 1-2 weeks after the campaign launch. At this stage, we evaluate the click-through rate (CTR), cost per click (CPC), and conversions. However, to achieve sustainable results and optimize campaigns, it takes 1-2 months of active work: testing creatives, adjusting keywords and targeting.

The recommended budget depends on your niche, the competitiveness of your queries, and the goals of your campaign. For example, in competitive areas such as e-commerce or real estate, the recommended daily budget can start from $50-100 per day. We can start with a test budget to understand which keywords and ads perform better, and then scale the campaign to improve efficiency.

We use keyword tools (Google Keyword Planner and others) to find high-converting queries. It is important to choose a balance between high-frequency and low-frequency keywords to reach different audience segments. We also regularly analyze the effectiveness of queries and remove irrelevant keywords, which helps to optimize the budget and increase ROI.

To reduce the cost per click, we optimize campaigns through precise targeting, eliminating irrelevant keywords, and improving the Quality Score. A/B testing helps us select the most effective ads and creatives. We also use ad extensions (for example, additional links or addresses), which improves CTR and reduces CPC by 10-20%.