LinkedIn Ads

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LinkedIn Ads

BENEFITS

Targeting

LinkedIn Ads provides unique targeting opportunities based  on professional data: job title, industry, company size, and  skills of the target audience

Quality

LinkedIn Ads generates high quality and targeted B2B leads through customizable deep targeting and personalized advertising messages

Participation

LinkedIn posts are taken more seriously and are more trusted among professional audiences (especially B2B), which increases engagement by 20-30%

Sustainability

LinkedIn campaigns not only attract customers, but also help build long-term partnerships, which is especially important for business growth

METHODOLOGY

01 Determine the goal of your ad campaign. It determines the choice of ad format, display strategy, metrics

02 We study the audience and create target segments in a LinkedIn advertising campaign

03 Choose an advertising format: Sponsored Content, Message Ads, Dynamic Ads

04 We develop high-quality responsive creatives for the LinkedIn audience (business and informative tone)

05 Determine the budget and display strategy: cost per click (CPC), cost per thousand impressions (CPM)

06 Launch a campaign and use A/B testing to compare different creatives and approaches

07 Regularly track key metrics (CTR, CPC, conversions, leads) and optimize your LinledIn account

TOOLS

+15% Increases
recognition

Sponsored Content

This tool allows you to promote posts in the news feed by showcasing products, articles, or case studies of the target audience. Suitable for increasing brand awareness and engagement

+20% Increase in the number
 of targeted appeals

Message Ads

Message Ads allow you to send personalized offers and promotions directly to users' personal messages. This is effective for promoting exclusive products and seasonal sales

+30% Average CTR
click-through rate

Dynamic Ads

This format automatically adapts to the user, showing personalized ads with the user's name or job title. Dynamic Ads increase engagement and promote closer interaction with the brand

We conducted an audit, optimized existing advertising campaigns, and created new ones. The experience of working with Stratton Analytics was convenient, pleasant and effective. The guys are very well organized and predictable in their actions.

Igor Eros

CMO Amstar Europe LLC

This is a great company. We have been cooperating for several years on contextual advertising and SEO optimization. Always aware of all the new trends and changes in advertising and SEO promotion.

Vitaliy Piunov

Founder of FRAMED LLC, medmag.ua

Contact the technical team if you need it:

Grow your traffic channels Increase sales on your website Effective business scaling Surpass your competitors Build brand trust and loyalty Reduce the cost per conversion Significantly increase ROI New conversion audience

GROWTH
HACKING

FAQ's

How does LinkedIn Ads differ from other advertising platforms?

LinkedIn Ads is ideal for B2B campaigns and promoting complex products, as it allows you to target ads based on professional data: job title, industry, company, and skills. This makes it possible to directly reach the right professionals and decision makers, which is difficult to implement on other platforms.

What budget is needed for effective advertising on LinkedIn Ads?

LinkedIn Ads often requires higher bids than other platforms. For test campaigns, we recommend starting with $50-100 per day. This allows you to quickly collect data and evaluate effectiveness. It is important to remember that LinkedIn is focused on quality leads, not mass traffic, so the result will be more valuable for B2B businesses.

Which ad formats work best on LinkedIn?

Sponsored Content, Text Ads, and InMail work well on LinkedIn. Sponsored posts get more engagement because they appear in the news feed. InMail is ideal for personalized offers and lead generation. Video ads also demonstrate a high level of engagement.

How soon will we see results from LinkedIn Ads?

You can see the results in 1-2 weeks, especially if you are focused on lead generation or engagement. However, to obtain stable data and evaluate the effectiveness of the campaign, it is better to run ad cycles for 1-2 months. LinkedIn is a long-term platform where the key success indicator is the quality of the lead and interaction with the target audience.

9 years Experience in various market niches

+ 500 Successfully  completed projects

$ 18 M Revenue in management

227 % Average ROAS by customer for 2024

Contact a specialist to discuss your business needs

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