LINKEDIN ADS

Attract professionals and grow your business
BUSINESS TO BUSINESS

BENEFITS

Targeting
LinkedIn Ads provides unique targeting opportunities based 
on professional data: job title, industry, company size, and 
skills of the target audience
Quality
LinkedIn Ads generates high quality and targeted B2B leads through customizable deep targeting and personalized advertising messages
Participation
LinkedIn posts are taken more seriously and are more trusted among professional audiences (especially B2B), which increases engagement by 20-30%
Sustainability
LinkedIn campaigns not only attract customers, but also help build long-term partnerships, which is especially important for business growth

METHODOLOGY

01 Determine the goal of your ad campaign. It determines the choice of ad format, display strategy, metrics
02 We study the audience and create target segments in a LinkedIn advertising campaign
03 Choose an advertising format: Sponsored Content, Message Ads, Dynamic Ads
04 We develop high-quality responsive creatives for the LinkedIn audience (business and informative tone)
05 Determine the budget and display strategy: cost per click (CPC), cost per thousand impressions (CPM)
06 Launch a campaign and use A/B testing to compare different creatives and approaches
07 Regularly track key metrics (CTR, CPC, conversions, leads) and optimize your LinledIn account

TOOLS

+15% Increases
recognition
Sponsored Content
This tool allows you to promote posts in the news feed by showcasing products, articles, or case studies of the target audience. Suitable for increasing brand awareness and engagement
+20% Increase in the number

of targeted appeals
Message Ads
Message Ads allow you to send personalized offers and promotions directly to users' personal messages. This is effective for promoting exclusive products and seasonal sales
+30% Average CTR
click-through rate
Dynamic Ads
This format automatically adapts to the user, showing personalized ads with the user's name or job title. Dynamic Ads increase engagement and promote closer interaction with the brand
The experience of working with Stratton Analytics was convenient, pleasant and productive. The guys are very well organized and predictable in their actions.
Excellent company. We have been working together for many hours on contextual advertising and SEO optimization. Always aware of all new trends and changes in advertising and SEO promotion.
Working with the STRATTON company, we experienced professionalism, attention to detail and prompt execution of tasks. The agency perfectly understands our needs.
A reliable and responsible partner promptly reacts to the implementation of all assigned tasks, and also proactively offers ways to improve and optimize our project.
I have been working with this team for 4 years, responsible, competent specialists of their business. I recommend.
In November 2017, cooperation with PPC (contextual advertising) with Stratton Analytic Company began. After 5 months, the conversion rate improved by 2 times.
During the period of cooperation, the advertising budgets were significantly scaled and the return on investment in the business was very satisfied with the results.
I have been working with the agency for three years in different channels of attracting traffic, a professional team and positive people. I recommend
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In June 2018, they started cooperation with PPC, the guys coped with the work for 5+, decided to stay with them for service.
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Contact the technical team if you need it:
Expand your
digital traffic channels
Increase your
online sales growth
Scale your
digital business faster
Lower your
cost per conversion
Boost your Google
search rankings
Maximize your
return on investment
Reach a high-converting audience
GROWTH
HACKING

FAQ's

How does LinkedIn Ads differ from other advertising platforms?

LinkedIn Ads is ideal for B2B campaigns and promoting complex products, as it allows you to target ads based on professional data: job title, industry, company, and skills. This makes it possible to directly reach the right professionals and decision makers, which is difficult to implement on other platforms.

What budget is needed for effective advertising on LinkedIn Ads?

LinkedIn Ads often requires higher bids than other platforms. For test campaigns, we recommend starting with $50-100 per day. This allows you to quickly collect data and evaluate effectiveness. It is important to remember that LinkedIn is focused on quality leads, not mass traffic, so the result will be more valuable for B2B businesses.

Which ad formats work best on LinkedIn?

Sponsored Content, Text Ads, and InMail work well on LinkedIn. Sponsored posts get more engagement because they appear in the news feed. InMail is ideal for personalized offers and lead generation. Video ads also demonstrate a high level of engagement.

How soon will we see results from LinkedIn Ads?

You can see the results in 1-2 weeks, especially if you are focused on lead generation or engagement. However, to obtain stable data and evaluate the effectiveness of the campaign, it is better to run ad cycles for 1-2 months. LinkedIn is a long-term platform where the key success indicator is the quality of the lead and interaction with the target audience.

10 years Еxperience in
various industries
+ 500 Successfully
completed projects
$ 18 M Revenue
in management
367 % Average ROAS
by customer for 2024
Contact a specialist to discuss your business needs
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