Local SEO

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Local SEO

BENEFITS

Localization

By optimizing local queries, you reach local users who are highly likely to make a purchase in your store. Such users will be more loyal to your company

Trust

A presence on Google Maps and high positions in local search results increase the credibility of your business. Especially if you have positive reviews

Conversion

Local shoppers have higher intentions to complete a purchase, especially if they see the product is available near them and has a competitive advantage

Traffic

Long-term results and reduced dependence on paid advertising. Organic traffic is cheaper and generates a gradual increase in the flow of loyal customers

METHODOLOGY

01 Create (in the absence of a label)  or update the company's profile in Google My Business

02 Collecting reviews. Reviews are  a key factor of trust and ranking in local search

03 We optimize meta tags, titles, and texts for local keywords, increasing search engine rankings

04 We check if your company's contact information (NAP) matches across all platforms

05 Publish articles, news, and promotions targeted at a local audience. This will increase traffic

06 We analyze competitors' strategies in GBP and develop a promotion strategy for the client

07 We use analytics tools (Google Analytics, GMB Insights) to track traffic

TOOLS

+20% Promotions published in Google
Posts increase website traffic

Google Posts

Google Posts allows you to publish news, promotions, and events directly on your Google Business profile. Publications appear in search results and on Google Maps, drawing users' attention to current offers

+90% Users are trusted by
online reviews

Google Reviews

Positive reviews increase brand trust and improve search rankings. Businesses can also respond to reviews to show that they care about their customers, which improves their image. They also contribute to the promotion of tags

+70% Leads make a call
after interacting with GBP

Google Insights

Google Insights provides data on how customers find your business, what actions they take (website visits, calls, route building), and when they are most active. This information helps you optimize local campaigns

We conducted an audit, optimized existing advertising campaigns, and created new ones. The experience of working with Stratton Analytics was convenient, pleasant and effective. The guys are very well organized and predictable in their actions.

Igor Eros

CMO Amstar Europe LLC

This is a great company. We have been cooperating for several years on contextual advertising and SEO optimization. Always aware of all the new trends and changes in advertising and SEO promotion.

Vitaliy Piunov

Founder of FRAMED LLC, medmag.ua

Contact the technical team if you need it:

Grow your traffic channels Increase sales on your website Effective business scaling Surpass your competitors Build brand trust and loyalty Significantly increase ROI Reduce the cost per conversion New conversion audience Improve website search results

GROWTH
HACKING

FAQ's

How does local SEO help to attract more customers to my business?

Local SEO increases the visibility of your business on Google Maps and in local search results when users search for products or services nearby (for example, «home appliance store near me»). An optimized Google Business Profile (GMB) and accurate company data increase the likelihood that a customer will choose you. Research shows that 78% of local searches lead to a purchase within a day.

How quickly can you see results from local SEO?

The results depend on the state of your profile and the competition in the region. Optimizing your Google Business profile and registering in local directories can start bringing the first results in 2-4 weeks. But for a more sustainable growth of organic local traffic, it will take 2 to 3 months, especially if you need to improve SEO on the site and collect reviews.

How to manage reviews and why are they important for local SEO?

Reviews play an important role in local SEO as they increase the credibility of your business and influence search engine rankings. Ask customers to leave reviews regularly and respond to them promptly. Positive reviews can increase your profile’s click-through rate by 20-30% and increase the likelihood of your business being chosen over your competitors.

What metrics show that local SEO is working effectively?

Key metrics include:

Visibility in local results and Google Maps — how often your profile appears in search results
The number of calls, clicks to the site, and route building from your Google Business profile
Growth of organic local traffic and reduction in the cost of customer acquisition (CAC)

Businesses that actively manage local SEO can increase organic traffic and engagement by up to 30%.

9 years Experience in various market niches

+ 500 Successfully  completed projects

$ 18 M Revenue in management

227 % Average ROAS by customer for 2024

Contact a specialist to discuss your business needs

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