Technical optimization directly affects the loading speed, accessibility, and usability of a website. If a website loads slowly or contains errors, users may leave it, and search engines will lower it in the search results. For example, reducing the loading time by 1 second can increase conversion by 10-20%. A technically optimized website is also better indexed by search bots, which improves search rankings and increases organic traffic.

The optimization time depends on the condition of the website and the scope of improvements required. The audit takes 1-2 weeks, and the implementation of adjustments can take 1-2 months if it includes tasks such as speed optimization, mobile adaptation, and error correction. The results of optimization appear gradually, and it can take up to 3-6 months to see a complete improvement in indexing and ranking.

Key metrics include:

• Page load time: The faster the site loads, the lower the bounce rate
• Bounce Rate: A decrease in bounce rate indicates an improvement in user experience
• Page Indexation: The number of indexed pages in Google Search Console
• Organic traffic and positions in the search results

Monitoring these metrics helps to evaluate how effectively the optimization has been carried out.

Technical optimization improves website rankings because search engines take into account factors such as loading speed, mobile friendliness, and the absence of errors. Improving these parameters helps to increase organic traffic by 15-30%. In addition, the correct URL structure and correct meta tags simplify the work of search bots, which also improves the position in the search results.