SOCIAL MEDIA
BENEFITS
METHODOLOGY
TOOLS
return on investment
of targeted appeals
click-through rate
HACKING
FAQ's
What alternative social networks besides Facebook and Instagram are suitable for advertising?
In addition to Facebook and Instagram, TikTok, LinkedIn, Pinterest, and Twitter (X) are effective platforms for Social Media Ads. TikTok is ideal for products with vivid visual content and trendy promotion, LinkedIn for B2B campaigns, Pinterest for interior, fashion, and hobby products, and Twitter (X) is used for quick interaction with the audience in real time.
Which business is better to promote on TikTok?
TikTok is ideal for brands targeting young people, especially in niches such as fashion, cosmetics, lifestyle, and food. Video content should be light and engaging: challenges, trends, and product reviews. The use of advertising on TikTok can increase the reach by 20-30% and stimulate impulse purchases due to high user engagement.
How effective is Pinterest advertising for e-commerce?
Pinterest is a great platform for interior, DIY, fashion, and design products. Users are actively looking for inspiration and planning purchases, which makes advertising here very targeted. Advertising campaigns on Pinterest can increase website traffic by 25-35% and have a high conversion rate because they reach users at the stage of purchase planning.
How does advertising on Amazon help increase sales and is it worth investing in?
Advertising on Amazon is ideal for increasing the visibility of products among customers who are already on the platform and ready to buy. The main advantage of Amazon Ads is precise targeting based on customer behavior, including their search queries and purchase history. Products are shown at key moments (for example, when searching for and viewing similar products), which significantly increases the likelihood of conversion.
Investing in Amazon Ads pays off because:
- Sponsored Products can increase sales by 20-30% due to visibility in search results
- Remarketing allows you to return users who have shown interest in the product, which increases conversions by 25-35%
- Real-time reports make it possible to track campaigns and adjust them based on data, which helps to increase ROI
Amazon Ads is especially effective for highly competitive products, where visibility on the first page of search results plays a key role in the purchase decision