Strategy development takes from 2 to 4 weeks, depending on the complexity of the business and the amount of research. Strategy implementation begins immediately after approval, but it usually takes 1-3 months to achieve the first tangible results. A marketing strategy requires flexibility: we regularly analyze data and make adjustments to improve performance.

A complete marketing strategy includes:

• Market and competitor analysis — understanding of market positions
• Identification of the target audience and segments
• Selection of promotion channels: SEO, contextual advertising, social media, email marketing, etc.
• Action plan and KPIs — clear goals, objectives, and metrics to monitor performance

These elements allow you to build a systematic approach to promotion and sales.

The choice of channels depends on the audience and product. For example, Google Ads and SEO are effective for driving hot traffic, while Instagram and Facebook work well for products with visual appeal. For complex products, we recommend using content marketing and email newsletters. Testing channels in the first 1-2 months allows you to understand which ones work best.

We use key performance indicators (KPIs) to track the success of the strategy:

• ROI (return on investment) to assess profitability
• Conversions and cost per lead (CPL) to analyze the effectiveness of advertising
• Traffic and engagement to assess audience activity
• Average check and LTV (lifetime value of a customer) to assess long-term profit

These indicators help to make timely adjustments and increase the effectiveness of campaigns.