UX/UA AUDIT

We improve user experience by increasing website conversion
USER EXPERIENCE

BENEFITS

Improvements
The audit helps to identify barriers that prevent your users from completing purchases and interacting with the site quickly and conveniently
Loyalty
Auditing improves navigation, speeds up page loading, and makes the purchase process more convenient, which increases customer loyalty
Experience
The analysis helps to reduce the number of bounces on the site, as users find the right products easier and go through the purchase process faster
Competitiveness
An improved interface and a positive experience of interacting with the site make your business stand out from the competition, increasing trust in your brand

METHODOLOGY

01 We determine the key business goals and objectives that the customer sets for the UX/UA audit
02 We analyze the target audience by tracking the needs and expectations of your users
03 We go through the user's path from entering the site to completing the purchase, find bottlenecks on the site
04 We use web analytics tools to analyze key metrics and build a user hypothesis
05 We check the visual part of the site: structure, colors, fonts, contrast, and adaptability to different devices
06 We conduct usability testing with real users, tracking the main metrics and heatmaps of the site
07 Based on the collected data and observations, we make detailed recommendations for improving

TOOLS

-25% Indicators
bounces on the site
Google Analytics
Analysis of user behavior, bounce rates, dwell time, conversion paths, and traffic sources. Gives you info on quantitative data and the behavior of real users on your website
>12% Increasing sales
through the website
Hotjar
Allows to create and track heat maps, record user sessions, surveys, analyze clicks and mouse actions on website pages for further analysis and elimination of bottlenecks
+20% Time spent by
the audience on the site
Crazyegg
This helps you understand how visitors interact with your site. You can create click and scroll maps. 
Built-in Confetti tool for segmenting visitors and viewing results by specified segments
We conducted an audit, optimized existing advertising campaigns, and created new ones. The experience of working with Stratton Analytics was convenient, pleasant and effective. The guys are very well organized and predictable in their actions.
This is a great company. We have been cooperating for several years on contextual advertising and SEO optimization. Always aware of all the new trends and changes in advertising and SEO promotion.
Contact Stratton team if you need to:
Increase website conversion Create an exciting product Create a modern design Creatives that attract the eye Create a unique brand style A brand that moves the world Improve the user experience Reduce the bounce rate
DESIGN
THINKING

FAQ's

Why do you need a UX/UI audit if your website is already up and running and generating revenue?

Yes, your website may be profitable, but a UX/UI audit helps to identify potential problems that prevent you from achieving even better results. Even successful websites can suffer from navigation issues, slow page loads, or a complicated checkout process. An audit identifies these bottlenecks, allowing you to improve the user experience, increase conversions, and retain customers.

What results can be expected from a UX/UI audit?

After conducting a UX/UI audit, you will receive a detailed report with recommendations for improving the interface and user interaction with your site. The main results are increased conversions, reduced bounce rates, improved user experience, and increased engagement. On average, after corrections, conversion can increase by 10-30%, which significantly affects sales and profit growth.

How long will it take to conduct a UX/UI audit?

The time it takes to conduct a UX/UI audit depends on the complexity and size of the website. Usually, a detailed audit takes from 1 to 3 weeks. It includes the stages of analyzing user data, usability testing, checking functionality, and preparing reports. We try to make the process as quick as possible while maintaining the high quality of our recommendations.

How complex are the changes that will need to be implemented after the audit?

We provide clear and specific recommendations, dividing them into «quick fixes» and long-term changes. Many improvements can be implemented quite quickly (for example, optimizing page loading speed or simplifying forms). More complex tasks, such as redesigning the interface or changing the site structure, may take longer, but they are all aimed at maximizing efficiency and return on investment.

9 years Experience in various market niches
+ 850 Successfully 
completed projects
$ 250 M Revenue in management
227 % Average ROAS by customer for 2024
Contact a specialist to discuss your business needs
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