UX/UI AUDIT

We improve user experience by increasing website conversion
USER EXPERIENCE

BENEFITS

Improvements
The audit helps to identify barriers that prevent your users from completing purchases and interacting with the site quickly and conveniently
Loyalty
Auditing improves navigation, speeds up page loading, and makes the purchase process more convenient, which increases customer loyalty
Experience
The analysis helps to reduce the number of bounces on the site, as users find the right products easier and go through the purchase process faster
Competitiveness
An improved interface and a positive experience of interacting with the site make your business stand out from the competition, increasing trust in your brand

METHODOLOGY

01 We determine the key business goals and objectives that the customer sets for the UX/UI audit
02 We analyze the target audience by tracking the needs and expectations of your users
03 We go through the user's path from entering the site to completing the purchase, find bottlenecks on the site
04 We use web analytics tools to analyze key metrics and build a user hypothesis
05 We check the visual part of the site: structure, colors, fonts, contrast, and adaptability to different devices
06 We conduct usability testing with real users, tracking the main metrics and heatmaps of the site
07 Based on the collected data and observations, we make detailed recommendations for improving

TOOLS

-25% Indicators
bounces on the site
Google Analytics
Analysis of user behavior, bounce rates, dwell time, conversion paths, and traffic sources. Gives you info on quantitative data and the behavior of real users on your website
>12% Increasing sales
through the website
Hotjar
Allows to create and track heat maps, record user sessions, surveys, analyze clicks and mouse actions on website pages for further analysis and elimination of bottlenecks
+20% Time spent by
the audience on the site
Crazyegg
This helps you understand how visitors interact with your site. You can create click and scroll maps. 
Built-in Confetti tool for segmenting visitors and viewing results by specified segments
The experience of working with Stratton Analytics was convenient, pleasant and productive. The guys are very well organized and predictable in their actions.
Excellent company. We have been working together for many hours on contextual advertising and SEO optimization. Always aware of all new trends and changes in advertising and SEO promotion.
Working with the STRATTON company, we experienced professionalism, attention to detail and prompt execution of tasks. The agency perfectly understands our needs.
A reliable and responsible partner promptly reacts to the implementation of all assigned tasks, and also proactively offers ways to improve and optimize our project.
I have been working with this team for 4 years, responsible, competent specialists of their business. I recommend.
In November 2017, cooperation with PPC (contextual advertising) with Stratton Analytic Company began. After 5 months, the conversion rate improved by 2 times.
During the period of cooperation, the advertising budgets were significantly scaled and the return on investment in the business was very satisfied with the results.
I have been working with the agency for three years in different channels of attracting traffic, a professional team and positive people. I recommend
In the «blue ocean» of Internet marketing, Stratton Analytics has become our reliable navigator.
In June 2018, they started cooperation with PPC, the guys coped with the work for 5+, decided to stay with them for service.
SEO optimization includes many factors, it is difficult to take into account 100% of possible problems, TS from seo specialists covered 99.9% of problems.
Timeliness, focus on business tasks, systematicity and flexibility are important qualities for us when choosing a partner, and Stratton covers each of them.
Contact Stratton team if you need to:
Boost your
website conversions
Build a product
people remember
Craft a modern,
impactful design
Creatives that
capture attention
Shape a brand
with a unique identity
Create a world
winning brand
Reduce your
bounce rate
DESIGN
THINKING

FAQ's

Why do you need a UX/UI audit if your website is already up and running and generating revenue?

Yes, your website may be profitable, but a UX/UI audit helps to identify potential problems that prevent you from achieving even better results. Even successful websites can suffer from navigation issues, slow page loads, or a complicated checkout process. An audit identifies these bottlenecks, allowing you to improve the user experience, increase conversions, and retain customers.

What results can be expected from a UX/UI audit?

After conducting a UX/UI audit, you will receive a detailed report with recommendations for improving the interface and user interaction with your site. The main results are increased conversions, reduced bounce rates, improved user experience, and increased engagement. On average, after corrections, conversion can increase by 10-30%, which significantly affects sales and profit growth.

How long will it take to conduct a UX/UI audit?

The time it takes to conduct a UX/UI audit depends on the complexity and size of the website. Usually, a detailed audit takes from 1 to 3 weeks. It includes the stages of analyzing user data, usability testing, checking functionality, and preparing reports. We try to make the process as quick as possible while maintaining the high quality of our recommendations.

How complex are the changes that will need to be implemented after the audit?

We provide clear and specific recommendations, dividing them into «quick fixes» and long-term changes. Many improvements can be implemented quite quickly (for example, optimizing page loading speed or simplifying forms). More complex tasks, such as redesigning the interface or changing the site structure, may take longer, but they are all aimed at maximizing efficiency and return on investment.

10 years Еxperience in
various industries
+ 500 Successfully
completed projects
$ 18 M Revenue
in management
367 % Average ROAS
by customer for 2024
Contact a specialist to discuss your business needs
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